A proven plan for selling in Midland
The Seller Experience.
Selling a home can feel stressful, but with a proven system and someone who's got your back, it can be genuinely worthwhile. This page walks you through exactly how we'll work together, from the first walk-through to the day you hand over the keys.
"I know how stressful selling your home can be, and I want to help you make the process as worthwhile as possible. From the first walk-through to closing day, here's exactly how we'll work together: no surprises, no guesswork, just a plan that gets your home sold."
Alli Moore Broker Associate · Fathom Realty The Process
Six steps from listing day to closing day.
Every seller gets the same clear, proven plan. Here is each step, so you know what to expect before we even begin.
Personalized Home Assessment
We meet at your home, walk through every room, and talk about what makes it special. I get to know your goals, your timeline, and what you're hoping for.
Market-Driven Pricing
We decide on a price together: competitive, backed by real market data and recent comparable sales, so we start strong and stay on track.
Prepare Your Home
I walk through your home and point out exactly what to do before the first showing. Then your home is photographed and our marketing plan goes to work.
Professional Marketing
HD photos, video, and a full marketing plan: MLS, social, and targeted promotion designed to bring in the right buyers and maximize interest.
Showings & Offers
Your home is shown at its best. I handle the showings, review every offer with you, and negotiate to get you the best terms.
To Closing, With Every Date Handled
I track every deadline from earnest money to appraisal to final walk-through, so nothing slips. You know exactly what's happening and when.
Why It Works
The details are handled, so your sale stays on track.
Staging That Pays Off
Staged homes spend half the time on the market and sell for more than 6% above asking price.
Appraisal-Ready Documentation
I put together a complete appraisal package: documented upgrades with costs, comparable sales, a comp map, and a QR code to every photo, so the appraisal goes smoothly.
A Timeline You Can See
You get clear dates and deadlines the whole way through, so you're never wondering what comes next.
Free seller checklist
Your free pre-showing prep checklist.
Every seller asks the same question: what do I need to do before a showing? This one-page checklist takes you through it in two clear tiers, so your home always shows at its best. Download it, keep it on the fridge, and never scramble again.
Download the ChecklistFree PDF, no sign-up needed.
Tier 1
The 20-minute bare minimum
The essentials that make a home feel lived-in, not messy. Check these off in the time it takes to finish your coffee.
- Lights on
- Valuables secured
- Beds made
- Clutter basketed
- Towels straightened
- Toilet seats closed
- Counters wiped
Tier 2
The 1-hour deeper clean
When you have a little more time, this pass takes every room from fine to photo-ready: dusted, wiped and fresh from top to bottom.
The full room-by-room walkthrough lives inside the checklist.
Let's talk
Ready to see what your home is worth?
Get a free, no-pressure home value estimate and a first step that fits your timeline. Alli is one call or email away.